But then again, if it does generate close to 200 million monthly downloads, that’s a monster of a product for Spotify to pick up. That’s a lot of money for a single podcast. His video podcasts, which will also appear on Spotify, will no longer be available on YouTube. 1, and become exclusive to Spotify after that, before the end of the year.
His full library, dating back 11 years, is to hit the service Sept. Joe Rogan is taking his podcast exclusively to Spotify Technology SA in a licensing deal worth more than $100 million, according to a person familiar with the matter. With Barstool and Call Her Daddy and now Spotify licensing Joe Rogan, podcasts are really all the talk.įor those that don’t know, The Wall Street Journal reported: In the earnings call with investors, Ek said that the company will not change its policies based on one creator or change it based on “any media cycle or call from anyone else.” Ek ultimately defended the company’s continuing use of Joe Rogan’s podcast in a heated employee town hall after the company reported weak quarterly earnings in February.The big news these past couple of weeks appears to centered around podcasts and the major companies that are trying to control them. And ad-supported revenue accounted for a record 15% of total revenues in Q4, with a double-digit increase in monthly active users engaging in podcasts compared to Q3.Įarlier this month, Spotify’s stock plummeted to a 21-month low after its Q4 earnings following pushback over Rogan’s unsubstantiated comments about the pandemic and COVID vaccines. The streaming company recently reported 406 million monthly active users in Q4, up from 381 million from the previous quarter. and 92 other markets, creating more growth opportunities for Spotify’s advertising business. “The Joe Rogan Experience” is Spotify’s biggest podcast in the U.S. And now Spotify and Amazon are considering bids on the podcasting platform Audioboom. Spotify bought podcasting company Gimlet Media and The Ringer, a podcast founded by ESPN alum Bill Simmons, for nearly $200 million. In recent years, Spotify has made a bigger play for podcasting content as it aims to grow beyond offering music to its subscribers.
0 kommentar(er)
