To get a free iPhone 12, AT&T requires a trade-in, and the customer must activate it on an unlimited plan that costs at least $65 per month for an individual. AT&T's promotion applies both to new and existing customers.The best deal for any given user depends on their current carrier. have two things in common: Customers have to trade in an old device with some value - a phone from the last few years that isn't busted - and they have to commit to monthly payments.īut they differ in how they are targeting new customers and how the mechanics of the deals work. Apple says the typical life-cycle of an iPhone today is three years, and the company times its new releases accordingly, putting out a fairly major redesign every three years, interspersed with more minor updates.įor carriers, iPhone promotions represents an opportunity to shore up existing subscribers and potentially gain new ones, hoping to cover the cost of the devices over multi-year payment schedules.Īll of the carrier promotions in the U.S. They could also help shorten Apple's smartphone upgrade cycle by prompting users to upgrade to a new phone sooner. Verizon and T-Mobile are also offering competing promotions.įor Apple, the wave of carrier promotions could boost iPhone sales in the United States by reducing the cost of a new phone. "That is the largest promotion we have ever seen on an iPhone launch day, topping the $650 offers by all carriers back in 2016 and topping the $700 that Verizon offered to new subscribers last year," LightShed analysts Walter Piecyk and Joe Galone wrote this week, saying it heralded the return of the "fat subsidy." For example, AT&T customers can get as much as $800 off an iPhone 12, nearly covering the entire cost of the device. Customers can get even bigger discounts for the new devices if they are willing to commit to monthly payments for the next few years, if they get unlimited data plans, and if trade their old phone in.
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